These Are The TOP 10 Most-Liked K-Pop MVs Of 2021… That Aren’t From The “Big Four” Labels

Only one boy group is on this list… And they’re on it twice!

While there used to be a “top three” for K-Pop companies, it can be argued that these days there are four labels that rise to the top: SM EntertainmentJYP EntertainmentYG Entertainment, and BigHit Entertainment (or HYBE Labels). Since artists under these labels often get a boost in publicity due to their allowed budgets, it can be fun to look at which artists are doing well that are under smaller labels! Here are the top 10 most-liked music videos of 2021 so far that are by K-Pop soloists and groups outside of these “big four” labels.

10. “First” by EVERGLOW

“First” was released on May 25 this year off of EVERGLOW’s album Last Melody under the label Yuehua Entertainment. With 73.3 million views currently, the music video for the song has 1.17 million likes!

9. “Deja Vu” by ATEEZ

“Deja Vu” was released on September 13 this year off of ATEEZ’s album ZERO: FEVER Part.3 under the label KQ Entertainment. With 26.5 million views currently, the music video for the song has 1.18 million likes!

8. “Ping Pong” by HyunA&DAWN

“Ping Pong” was released on September 9 this year off of HyunA&DAWN’s album 1+1=1 under the label P Nation. With 22.9 million views currently, the music video for the song has 1.39 million likes!

7. “HWAA” by (G)I-DLE

“HWAA” was released on January 11 this year off of (G)I-DLE’s album I Burn under the label Cube Entertainment. With 85.5 million views currently, the music video for the song has 1.46 million likes!

6. “Fireworks (I’m The One)” by ATEEZ

“Fireworks (I’m The One)” was released on March 1 this year off of ATEEZ’s album ZERO: FEVER Part.2 under the label KQ Entertainment. With 45.5 million views currently, the music video for the song has 1.50 million likes!

5. “Lilac” by IU

“Lilac” was released on March 25 this year off of IU’s album Lilac under the label EDAM Entertainment. With 60.4 million views currently, the music video for the song has 1.85 million likes!

4. “I’m Not Cool” by HyunA

“I’m Not Cool” was released on January 28 this year off of HyunA’s album I’m Not Cool under the label P Nation. With 38.4 million views currently, the music video for the song has 1.94 million likes!

3. “What Type of X” by Jessi

“What Type of X” was released on March 17 this year as a digital single by Jessi under the label P Nation. With 54.5 million views currently, the music video for the song has 1.97 million likes!

2. “After School” by Weeekly

“After School” was released on March 17 this year off of Weeekly’s album We Play under the label Play M Entertainment. With 104.0 million views currently, the music video for the song has 2.09 million likes!

1. “Celebrity” by IU

“Celebrity” was released on January 27 this year off of IU’s album Lilac under the label EDAM Entertainment. With 109.3 million views currently, the music video for the song has 2.86 million likes!