Bloomberg has named BLACKPINK the “biggest pop group in the world” after they reached #1 on the renowned media and analysis company’s musician ranking.
Bloomberg launched its Pop Star Power Ranking back in April this year, aiming to measure “the rise and fall of the world’s most in-demand musicians“. BTS was the first K-Pop group to make the list that month, coming in at #18 and steadily rising over the months.
Now, November’s ranking is in, and records are being set: BLACKPINK has been crowned the biggest pop act in the world! The group beat out top 5 artists Pop Smoke, Cardi B, Justin Bieber, and Juice WRLD for the win.
The Bloomberg Pop Star Power Ranking is based on six key criteria: ticket sales, concert grosses, album sales, Spotify streams, Instagram engagements, and YouTube views. In light of the COVID-19 pandemic, BLACKPINK may not have any concert ticket sales to their name this year, but that hasn’t stopped them from storming the top spot after a trio of successful songs this year.
Alongside the boy group BTS, BLACKPINK has achieved a level of global popularity unprecedented in the history of music.
— Lucas Shaw, Bloomberg
To date, “How You Like That” has accumulated 630 million YouTube views and 280 million Spotify streams.
Meanwhile, “Ice Cream” with Selena Gomez captured an international audience with 390 million YouTube views and 180 million Spotify streams.
And despite being released just over a month ago, “Lovesick Girls” already has 230 million YouTube views and 90 million Spotify streams.
According to Bloomberg, these impressive figures and the group’s immense social engagement all contributed to their Pop Star Power Ranking #1. But as if topping the list isn’t impressive enough, BLACKPINK’s historic victory also breaks several records. For one, they’re the first South Korean act to achieve the title since the list’s inception.
On top of that, they’re also the first group to take the top spot, and their win is also an achievement for female artists. Only two women have topped the list before them: Lady Gaga in July and Cardi B in September. BLACKPINK recently collaborated with Cardi B for a song on The Album, which broke all-time K-Pop girl group album sales records with 1.2 million total sales so far.
With rumors circulating that main vocalist Rosé could be releasing her first solo song before the year is out, BLACKPINK can only go up from here.