BLACKPINK‘s Rosé has officially been crowned the newest global ambassador of luxury jewelry brand Tiffany & Co!
The news won’t come as a surprise to eagle-eyed BLINKs who have noticed the brand’s evident favoritism for the star since last year.
Back in August of 2020, Rosé became the only celebrity that Tiffany & Co. follows on Instagram. In fact, she is one of only three accounts that they currently follow!
Rosé also worked with the brand when she graced the cover of W Korea wearing their jewelry.
Rosé will begin her role as global ambassador with the brand’s HardWear line, which she previously sported in BLACKPINK’s “Ice Cream” music video.
This time around, she will be representing the 2021 Tiffany HardWear digital campaign, inspired by the “attitude and edge” of famous cities.
There’s no one better to represent the campaign than Rosé! With its bold designs and industrial shapes, the jewelry is a perfect complement to her modern style and bold personality.
On Instagram, Rosé wrote about how excited and proud she is to have joined the Tiffany & Co. family, calling it a “dream come true.”
I am so excited to finally announce to you that I have officially joined the @tiffanyandco family with their stunning hardware line. Growing up, @tiffanyandco was always such an iconic jewelry brand, and I’m so proud of myself to be working with them. This is a dream come true. #TiffanyxROSÉ
Check out more stunning campaign pictures below!