With BLACKPINK’s Lisa confirmed to launch her own clothing label in the near future, BLINKs aren’t sure whether to be happy or worried.
Earlier in the week, fans discovered that YG Entertainment had registered two trademarks for Lisa’s real name back in December 2019: ‘Manobal Lalisa’ and ‘Manobal’. The trademarks were registered under Clothing and became active in January 2020.
BLINKs were worried about just why YG Entertainment wanted to trademark her name. Some believed it was a power move just to stop Lisa from using her own name if she ever leaves the company. However, HYPEBEAST Korea has now confirmed that Lisa will be launching her own fashion line while under the company.
The fashion line will include outerwear such as coats and jackets as well as underwear. Lisa has long been considered a style icon and trendsetter in South Korea, so it’s no surprise to see her venturing out into her own fashion pursuits. However, not all BLINKs are happy about the announcement.
There are a lot of fans who are proud and happy to see Lisa achieving so much success, hoping that this brand will open up new opportunities for her in the world of fashion.
The plot twist, who would have thought lisa emerges as this big fashion icon to point of releasing her own fashion line🥺😭 I'm fckng proud of my lisa, the devil works hard but lalisa works harder, they can't hide her now! They tried soooo hard all these years 😂😆
— ΞLLΞ 🦊🕳 (@lalifoxy27) February 12, 2020
I dont understand the whole drama created by blinks about Lisa clothes brand… come one this is WONDERFUL for her:
💥 she gets paid for it
💥she has her own brand
💥she has more oportunities now, now in fashion
💥its keeping her relevant beyond BP comeback+
— #BANGCHELLA2020 #THEGREATLAWSUE2020 (@drakpop1589) February 12, 2020
However, the situation might not be that clear cut. One major factor that has fans worried is the trademarks themselves. When literally transliterated, Lisa’s last name is spelled ‘Manobal’. However, in her native language of Thai, the name is pronounced ‘Manoban’. In the past, Lisa cleared the matter up, confirming the correct spelling—the one she prefers.
— DY. (@Blackpink88xo) February 9, 2020
This begs the question, why would she choose to register the incorrect spelling of her own name? Many fans believe the incorrectly spelled trademark suggests that the entire fashion label is YG Entertainment’s idea and perhaps nothing to do with what Lisa wants.
i’m having mixed feelings about this because i know it’s yg’s idea since nonagon is closed already why not use lisa’s own name this time https://t.co/HwOeJrezz9
— PhenomLalisa ✨ (@kpopavengerLisa) February 12, 2020
Some BLINKs are also worried that this will affect her ability to work with major fashion brands. Lisa has been a muse for luxury French fashion brand Celine for over a year now, and recently joined Filipino clothing brand Penshoppe as an ambassador.
This Manobal thing ain’t looking cute lol instead of pushing Lisa to more and more powerful fashion brands they’re gonna reel her back in and milk her to sell their forgotten nonagon warehouse garbs
— manifesting BP1 (@lisapphics) February 12, 2020
The concern isn’t unfounded. In the past, Lisa’s exclusive contract with NONA9ON (YG Entertainment’s streetwear brand) prevented her from working with bigger fashion houses.
She also has a contract with another YG Entertainment brand, Moonshot cosmetics, which keeps her from being eligible for major makeup endorsements.
nonagon was the reason why lisa couldn't be booked by big fashion brands before and she's still not booked by big cosmetic brands because of moonshot. now that she's booked left and right by big brands yg does this. call it what it is.. a sabotage
— m (@purdyyuu) February 12, 2020
On top of that, many are concerned about YG Entertainment continuing to pursue non-music related activities for the group. Fans have been hoping for a Lisa solo for quite some time, and they’re worried that the company’s priorities are all wrong.
YG rly pushing her fashion career instead of her idol career, lisa needs her solo too,
— × (@taelicearea) February 12, 2020
Of course, there’s no way to know for sure how this venture will work out until it comes to fruition. For now, BLINKs can only hope that the Manobal label will be a great thing for Lisa’s career and place in the fashion world.