Recently, K-Pop idol group ENHYPEN has been chosen to be the first global ambassadors for France designer brand AMI. AMI is known for their logo of a heart and the letter A. This brand is being recognized as a new luxury brand in Korea and is recording a sales growth rate of nearly 300% every month.
Alexandre Mattiussi, the founder and creative director of the brand, chose ENHYPEN as ambassadors because he felt that the group’s communication energy, sincerity, and inclusiveness of message resembled the brand.
ENHYPEN debuted through Mnet’s survival program I-LAND, that was broadcast all over the world for the first time in Korea.